What BUSY BEING ME Is
- Personal performance platform for women 30+ — NOT a period tracker
- Cycle-aware behavioural operating system: education, balance, performance
- Uses cycle science as the engine — not the product
- Wales' first bilingual women's health app
Cycle Science ⚙️
AI Coach
Video Diary
Wales-First 🏴
Performance
Not a Period Tracker
Bilingual
Behavioural OS
- Mood dots, daily quizzes, cycle overview, AI prompts
- Workout summaries, video diary calendar integration
- First Entry Ceremony: name → confetti + teal smoke → welcome instructions
- Habit Engine: streak counter + phase-aware daily nudge
- Feature discovery chips (cycle calendar, video diary, hormone patterns)
- Returning user personalised greeting with name
"No competitor has this. Zero. This is the switching cost and the longitudinal data asset."
- Daily video entries via phone camera
- Thumbnail auto-captures populate calendar tiles
- Live/Still toggle — static thumbnail vs looping video
- Creates emotional investment + irreversible switching cost
- Mental health tracking & addiction recovery documentation
- 1:1 review evidence, physical transformation tracking
- Post-surgery rehab, energy dip pattern analysis
- Longitudinal data no competitor can match
Menstrual
Zone 1
Recovery & Rest
Follicular
Zone 2
Build & Explore
Ovulatory
Zone 3
Peak Performance
- Two animated dial charts (Phase dial + Zone dial)
- 9 exercise variations per zone with shuffle
- PDF guides in English + Welsh
- Mapped to hormone science, not generic fitness logic
- Daily goals aligned with cycle phase & energy level
- Streak psychology + visual milestones + completion satisfaction
- Builds progressive momentum through Weeks 1–4
- Mix of workouts, cardio, strength, recovery & rest days
- Anchors habit formation — not a one-time programme
- Behavioural return point beyond the dashboard
- Voice chat: speak to her, she speaks back via TTS
- Cycle-phase-aware responses — knows your current phase
- Welsh/Cymraeg responses when language toggle is on
- Unified across all app tabs
- Conversation memory — stores & recalls past sessions
- Knows moods, diary entries, and workout history
- Gets sharper over time — weekly insight summaries
- Evolving user profile built from every interaction
- 10 sitcom-cast body-diverse avatar characters
- Weekly challenges + live leaderboard
- Anonymous participation — no face, no real name
- Community that lifts, not compares
Unleash Your Inner Alpha
High-performer identity
Free
Meet Karen
Perimenopause journey
Free
It Was Never Them
Sharp, dry — accountability lens
Free
Meet Skye
Warm, observational mum
Free
The Dietary Manifesto
23-ch nutrition ebook, female baseline
Free
Eat Meat, Look Hot, Don't Cry
Standalone — bold nutrition stance
£9
- Email-gated books = direct lead capture
- Interstitial CTAs at emotional peaks — converts readers mid-book
- The founder story is the trust bridge
- "Why I built this" sells better than any feature list
- Low-friction paid entry point into the ecosystem
- Founder credibility as a commercial moat
- Stats overview, cycle history & health profile flags
- GP Health Report — print-ready PDF export
- CSV export (GDPR Article 20 data portability)
- Evidence for GPs, therapists, practitioners & managers
- UI, Altara AI, PDF guides, onboarding & Reset Calendar in Welsh
- No other cycle app offers Welsh + AI + video + workouts. Zero.
- Welsh Language Act compliance for public sector organisations
- Free in Wales until Jan 2027 (postcode verified)
- Video diary = mental health documentation for HR & OHPs
- Health printouts = evidence for 1:1s & occupational health
- Use cases: addiction recovery, post-surgery rehab, stress patterns
- Welsh Language Act compliance for public sector licensing
- Per-seat corporate licensing model
- Lived the gap between awareness and action
- Created BUSY BEING ME because she needed it
- Pure Me IS the commercial moat — founder credibility is not replicable
- The story sells what no feature list can
- Moon-phase backlighting on calendar tiles
- Tappable moon → overlay with phase info, hormone data & lunar mapping
- Connects women to biological rhythms beyond the cycle
- Unique emotional positioning — no competitor touches this
Monthly
£4.99
Cancel anytime
Wales (Free)
FREE
Until Jan 2027
Pure Me
£3.99
One-time book
Eat Meat…
£9
Standalone book
Competitive Position — Zero Competitors Offer This Combination
"Not simply a wellness app or period tracker — an emotionally immersive behavioural operating system. Video diary moat. Emotional AI coaching. Cycle-synced training. Anonymous community. Ebook conversion funnel. Full Welsh bilingual stack. Founder authenticity. None of these individually. All of them together."
⚡ Video Diary Moat
🧠 Emotional AI Coach
🏋️ Cycle-Synced Training
👥 Anonymous Community
📚 Ebook Lead Funnel
🏴 Welsh Bilingual
🌙 Moon Phase Calendar
🩺 GP Health Report
🏢 B2B Corporate Licensing
📖 Founder Authenticity